Roots & Roof (“Roots & Roof”, “we”, “us” or “our”) is concerned about your privacy and is committed to protecting your personal data.
This Privacy Policy in this page explains how Roots & Roof collects, uses, maintains and discloses personal information when you visit our website, contact us, request an inquiry about a property, request our services or interact with us in any way in connection with the purchase, sale, lease or rental of real estate in Dubai, United Arab Emirates.
By using the services of our website and providing us with your personal information you are consenting to the practices mentioned in this Privacy Policy Page of Roots & Roof.
1. Who We Are
Roots & Roof is a real estate company in Dubai, United Arab Emirates, and provides reliable services related to:
- Selling, Buying and renting of residential and commercial properties
- Rental and leasing of real estate
- Searching of properties and visiting them
- Marketing and brokerage of property
- Consultations and inquiries regarding property
- Other services in connection with real estate transactions.
If you have any enquiries or requests relating to the privacy policy, please contact us using the contact details on our website.
2. Information We Collect
We collect the following categories of information from your interactions:
Personal and Contact Information
The details may include:
- Your Full name
- Telephone and mobile number
- WhatsApp contact number
- Working Email address
- Residential or postal address
- Nationality and residence information
- Or any other information you are voluntarily providing to us
Property and Transaction Information
When you ask us questions about buying, selling, leasing or renting a property, we will require to collect information like:
- Your preference of properties
- Ownership of property information
- Financial and budgetary requirements
- Property information and documents
- Information for viewings and appointments
- Purchasing, selling, leasing or rental needs
- Information required to facilitate a real estate transaction.
- Verification information
We may collect identification and verification documents, where required in respect of a transaction, regulatory compliance, due diligence or legal requirements. This may include visa/residency information, Emirates ID, passport, ownership documents and other supporting documents. We will only gather such information which is reasonable, needed for the required purpose.
Website and Technical Information
When you visit our website, ‘Roots & Roof,’ some technical information might be automatically collected such as:
- Your IP address
- Type of browser and device used
- Operating system
- Visited pages by you
- Visit date and time
- Source that referred you to us
- Or any other technical or usage information.
3. How We Collect Your Information
We collect information, only when:
- You make an inquiry through our website contact us form
- You have requested to view a property
- You contact us by telephone, email or WhatsApp
- You have registered through our website; this shows you are interested in a property
- You give information in a buying, selling, leasing or rental transaction
- When you are communicating with one of our agents or representatives
- Via property portals and other platforms through which you interacted with us
- Cookies and related technologies on our website
- From third parties as permitted by applicable law
4. How We Use Your Information
We may use your personal information to:
- Answer your questions
- Find properties that may suit your requirements
- Arrange viewings and appointments
- Enable buying, selling, leasing and rental transactions
- Liaise with property owners, buyers, sellers, landlords and tenants as required
- Provide real estate brokerage and other services
- Confirm information and do appropriate due diligence
- Draft or review contracts, forms and transaction documentation;
- Liaise with the appropriate government departments and regulators as required
- Meet applicable legal and regulatory obligations
- Manage and process relationships with businesses
- Enhance our website, services and customer experience
- Send service communications
- Send property updates, newsletters and marketing communications where permitted and with your consent where required; Prevent fraud, misuse, security incidents and other unlawful activity; and
- To establish, exercise or defend legal claims and protect our rights and interests.
5. Legal and Regulatory Compliance
Roots & Roof, as a Dubai real estate company, may require to retain or disclose certain information in accordance with applicable laws, regulations, real estate transactions, government requirements, anti-money laundering requirements, and the rules and regulations of the relevant Dubai authorities.
The real estate brokerage market in Dubai is regulated by Dubai Land Department and RERA and registered brokers have responsibility in respect to transaction records and relevant documentation.
We may process or disclose personal information wherever necessary to comply with applicable legal, regulatory or governmental requirements. The UAE Government refers to Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data as relevant data-protection legislation of the UAE.
6. Sharing Your Information
We don’t sell your personal information; we may share only relevant personal information as required to provide our services, complete a transaction, or comply with legal obligations. Depending on situations, information may be shared to:
- Property owners, buyers, landlords, and tenants
- Government and regulatory authorities
- Property developers
- Sellers and potential buyers
- Lawyers, legal counsel and professional advisers
- Dubai Land Department & RERA
- Banks, mortgage lenders and financial institutions
- Real estate management companies
- Technology, hosting, CRM & communication services suppliers
- Surveyors, valuers and other property professionals
- Property portals and marketing platforms
- Payment service providers
- Or any other service providers or parties who are involved in the transaction
We will only disclose information that is necessary for the required purpose, subject to applicable legal requirements.
7. International Transfers
We may share information with some of our technology providers, service providers, property platforms or other business partners outside the United Arab Emirates. Where personal information is transferred outside the country of origin, Roots & Roof will take reasonable steps to ensure that the transfer and processing is carried out in accordance with applicable data-protection requirements.
8. Marketing Communications
Where necessary with your consent or otherwise as permitted by applicable law, we may contact you with reasons related to:
- New property listings;
- For properties that match the requirements you mentioned
- Rental opportunities
- Buying and selling opportunities
- Updates about the Real Estate Market
- News about the Company
- Events
- Or any other service related to real estate
Also, you may opt-out of marketing communications at any time by contacting us or by using the unsubscribe option, usually available in email marketing communication. You may opt out of receiving marketing communications but we will still communicate to you important information about services or transactions.
9. Cookies and Similar Technologies
We use cookies and similar technologies to improve functionality, understand how the website is used, remember preferences, and assist with marketing or analytics. Cookies may record information about the type of browser, session information, pages visited, and general activity on the website.
You can manage or disable cookies in your browser settings if applicable. Certain cookies may be disabled, which could impact the functionality of the website. If Roots & Roof uses third party analytics or advertising technologies, those providers may process information according to their own privacy policies.
10. Data Security
For protecting personal data against unauthorized access, misuse, loss, alteration or disclosure, Roots & Roof takes strict technical and organizational measures. However, no website, electronic transmission or electronic storage system can be guaranteed to be 100% secured. It is therefore advisable not to send highly confidential information over unsecured channels unless specifically asked to do so, and appropriate safeguards are in place.
11. Data Retention
We will only retain your personal information for as long as it is required to fulfill the purposes outlined in this Privacy Policy, that includes:
- To provide our services
- To keep records of real estate transactions
- Compliance with legal and regulatory requirements
- Resolving disputes
- Enforcing our agreements
- Protecting our legitimate business interest rights.
So, how long do we retain the information? We may retain the information for different lengths of time depending on the type of information and for the purpose we collected it.
12. Your Privacy Rights
As permitted by applicable law and any relevant exemptions, you may have rights in respect of your personal information, that includes right to:
- Request information on the processing of your personal data
- Requests corrections of inaccurate or incomplete information provided
- Request us to access the personal information we hold about you
- Seek removal of personal data where legally permissible
- Object to or ask to restrict certain information to be processed
- Where processing is based on consent, request to withdraw consent
- Request other remedies or exercise other rights available under applicable data-protection law.
- Or requesting any other rights available under the applicable data protection law.
Legal, regulatory or contractual restrictions may apply to certain requests. For example, we may need to keep certain information to meet legal or regulatory requirements or defend legal claims.
13. Third-Party Websites and Services
Our website may contain links to third party websites, property portals, social media platforms or other online services. Roots & Roof is not responsible for the privacy practices, security or content of these third-party sites. We recommend that you review the privacy policies of those sites before you provide them with personal information.
14. Children’s Privacy
Our services are for adults who are legally capable of entering into real estate-related arrangements. We do not knowingly collect personal information from children in connection with providing real estate services. If you believe we have collected personal information from a child please contact us so that we can take appropriate steps.
15. Changes to This Privacy Policy
We may update the Privacy Policy of Roots & Roof from time to time to reflect changes in our business, services, technology, legal requirements or regulatory obligations. The changes made in the updated version we make to this page, will be mentioned, we recommend that you occasionally review this page.
16. Contact Us
In case you have any questions about this Privacy Policy of Roots & Roof, or have concerns about how your personal data is processed, please contact us via the contact details provided on our website.
Roots & Roof
Dubai, United Arab Emirates
Email Address: info@rootsandroof.ae
Telephone Number: +971 55 562 0985
Website Address: www.rootsandroof.ae
Office Address: AL SAQR BUSINESS TOWER – 3001A